It's getting scary

From Big Mac to Chici Mac: The future of fast food

Last Friday Sarah White told us about the launch of the 754-calorie, four all-beef patty Mega Mac by MacDonald’s Japan. Mari Kanazawa reports today that MacDonald’s cannot hide behind its food stylists. The Japanese blogosphere is full of actual photographs of the sandwich, which appears somewhat smashed, gray, and greasy in real life.

In January 2002, years before the Mega Mac introduction, Takeshi Fukuda and his friends presciently speculated on what MacDonald’s Japan may have up its sleeves for the future. As they added beef patties they eventually ran out of mathematical prefixes and began to resort to Marx Brothers references. (Takeshi also reminds us that the regular hamburgers at McDonald’s Japan that they bought for this stunt only cost 60 yen at the time.)